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Dadi Awards 2012 winners announced: Sir Martin Sorrell named Individual of the Year

Sir Martin Sorrell, CEO of global marketing services group WPP, has been named as Individual of the Year at this year’s Dadi Awards, with TMP Worldwide winning the Grand Prix for its GCHQ Cyber Jobs site.

The awards, which celebrate the best of British digital marketing, named Sorrell as Individual of the Year having guided WPP through a year where it has made a number of highly influential acquisitions around the world, not least the acquisition of one of Britain’s largest digital agencies, AKQA.

He thanked the readers of The Drum and this year’s judging panel for the award, explaining the four main principles of WPP’s digital strategy and joked that he now planned on going freelance in order to cash in on the acclaim brought about by the award (see video above.)

“I could argue that digital is at the heart of everything we do,” he stated while discussing the digital business strategy.

Other winners on the night included the Chairman’s Award, presented by Phil Jones, going to Dog Digital for its work on Social Entertainment Chart Starcount, Carat being named Media Buying Agency of the Year and SapientNitro winning Digital Agency of the Year.

The awards were sponsored by; Monotype, ADTECH, Digilant, Sheridans, Green Square, Ve Interactive, Millennial Media and Pangaea TV

The full list of winners can be viewed below:

Grand Prix

Company: TMP Worldwide

Client: GCHQ - Government Communications Headquarters

Title: GCHQ Cyber Jobs

www.tmpw.co.uk

Chairman’s Award

Company: Dog Digital

Client: starcount

Title: starcount: The World's First Social Entertainment Chart

www.starcount.com

Digital Agency of the Year

Sponsored by Green Square

SapientNitro

Dadi Individual of the Year

Sir Martin Sorrell CEO of WPP

Media Buying Agency of the Year

Carat

Creative / Digital Team of the Year

Epiphany

www.epiphanysearch.co.uk

B2B Sector Website or Campaign

Company: Tayburn

Client: Scottish Provident

Title: ENTER THE DRAGON - How Duncan Bannatyne helped Scottish Provident reach the next level.

Public Sector Website or Campaign

Company: TMP Worldwide

Client: GCHQ - Government Communications Headquarters

Title: GCHQ Cyber jobs

www.tmpw.co.uk

Consumer Products or Services Website or Campaign

Sponsored by Pangaea TV

Company: ODD

Client: Dr. Martens

Title: #FIRSTANDFOREVER

www.firstandforever.drmartens.co.uk

twitter.com/#!/drmartens

www.facebook.com/drmartens/app_239068966114865

Not-for-Profit / Charity Website or Campaign

Company: e3

Client: National Trust

Title: 50 things to do before you are 11

https://www.50things.org.uk/

Professional Services Website or Campaign

Company: Buckingham Design Associates

Client: The British Medical Association

Title: Pension Tension

www.pensiontension.co.uk

Financial Services Website or Campaign

Company: Equator

Client: Health-on-Line

Title: Putting Customers in Charge of their Health, Online

https://www.health-on-line.co.uk/

In-house Website or Campaign

Company: CIVIC

Title: Cookie Control

civicuk.com/cookie-law

News / Media / Publishing Website or Campaign

Sponsored by Sheridans

Company: Equator

Client: DeAgostini

Title: The Icing on the Cake.

www.mycakedecorating.co.uk/

Recruitment Website or Campaign

Company: TMP Worldwide

Client: GCHQ - Government Communications Headquarters

Title: GCHQ Cyber Jobs

www.tmpw.co.uk

Interactive, Entertainment Website, Game or Campaign

Sponsored by Sheridans

Company: 4T2 Multimedia Ltd

Client: LEGO

Title: LEGO Hero Factory Breakout

http://herofactory.lego.com/en-gb/games/breakout/Default.aspx

Travel / Leisure / Sports Website or Campaign

Sponsored by ADTECH

Company: Code Computerlove

Client: First TransPennine Express

Title: On track for record sales

awards.codecomputerlove.com/dadiawards2012/FTPE

Retail Website or Campaign

Sponsored by Ve Interactive

Company: LHM Media Ltd

Client: CeWe Color

Title: From Card Town, With Love

www.cardtown.com

Use of Visual Design

Sponsored by Monotype

Company: ODD

Client: Dr. Martens

Title: #FIRSTANDFOREVER

firstandforever.drmartens.co.uk/

Use of Organic Search (SEO)

Company: iProspect (Aegis Media)

Client: Travelodge

Title: Local Powered Search

Use of Organic Search (SEO)

Company: Barclays bank plc

Client: Barclays bank plc

Title: Barclays Business Banking SEO campaign

Use of Paid Search (PPC)

Company: Net Media Planet

Client: Papa John's Pizza

Title: Defying convention to improve Papa John's bottom line

Digital Media Strategy

Sponsored by Digilant

Company: STEEL

Client: Debenhams

Title: Call it Spring launch campaign

www.debenhams.com

Use of Email

Sponsored by Ve Interactive

Company: BALLOON DOG

Client: Mazda

Title: Mazda defies convention

www.mazdamarketinguk.com/2012/ecrm/retail_dialogue/february/non_offer/1/preview-only.php

Use of Affiliate Marketing

Company: Affiliate Window

Client: Sky

Title: The Sky Affiliate Programme on Affiliate Window

Campaign Which Became Viral

Company: TMP Worldwide

Client: GCHQ - Government Communications Headquarters

Title: GCHQ Cyber Jobs

Use of Mobile

Sponsored by Digilant

Company: Bolser

Client: V Festival/Metropolis Music

Title: V Festival mobile app - Taking the festival experience to a whole new level

Use of Mobile

Sponsored by Digilant

Company: Barclays bank plc

Client: Barclays bank plc

Title: Barclays Pingit

Use of Technical Innovation

Sponsored by Monotype

Company: Barclays bank plc

Client: Barclays bank plc

Title: Barclays Pingit

Use of Technical Innovation

Sponsored by Monotype

Company: Bolser

Client: Museum of London

Title: Bringing the Museum of London to life with NFC

Video Website / Use of Video

Company: Somethin' Else / Livity

Client: Legacy Trust UK

Title: Somewhere_to No 10

http://youtu.be/GhBJrq1mhxU

Integrated Marketing Campaign

Company: Coolpink

Client: Weber Barbecues

Title: Cooking Up Conversation

www.weberbbq.co.uk

www.grillacademy.co.uk

www.weberexperience.co.uk

Use of Social Media

Company: Dog Digital

Client: starcount

Title: starcount: The World's First Social Entertainment Chart

www.starcount.com

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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