Cream Midlands Awards 2012 winners announced: McCann's Birmingham win Grand Prix
McCann Birmingham has won this year’s Grand Prix at the Cream Midlands Awards with the Make Mum Proud for Once campaign, devised to promote the Fresh Awards.
The campaign also won Gold in the Integrated Campaign section and Bronze in the 6,4 Smaller Sheet, Poster category.
The Chairman’s Award, picked by Gerry Farrell, creative director of The Leith Agency, was handed to Specsavers Creative for ‘Horse Whisperer’.
The full list of winners of Cream Midlands, sponsored by Pitch, can be viewed below:
Grand Prix
Company: McCann Birmingham
Client: Fresh Awards 2012
Title: Make Mum Proud For Once
Chairman’s award
Company: Specsavers Creative
Client: Irish Hearcare, Specsavers
Title: Horse Whisperer
Art Direction
Gold
Company: Rees Bradley Hepburn Ltd
Client: Children with Tumours
Title: I Am More
Silver
Company: Rees Bradley Hepburn Ltd
Client: Church End Brewery
Title: Sporting Gold
Bronze
Company: McCann Birmingham
Client: Fresh Awards 2012
Title: Make Mum Proud For Once
Nomination
Company: McCann Birmingham
Client: World Vision
Title: Childhood Games
Nomination
Company: Studio Output
Client: NEST.CO.UK
Title: Twenty Twelve brochure
Photography Gold
Company: Rees Bradley Hepburn Ltd
Client: Church End Brewery
Title: Reinbeer
Silver
Company: McCann Birmingham
Client: Fresh Awards 2012
Title: Make Mum Proud For Once
Silver
Company: Rees Bradley Hepburn Ltd
Client: Children with Tumours
Title: I Am More
Bronze
Company: Big Communications
Client: Big Communications
Title: Think Big
Nomination
Company: McCann Birmingham
Client: World Vision
Title: Childhood Games
Illustration Gold
Company: Connect
Client: Mr Trotters
Title: Mr Trotters
Silver
Company: Chapter
Client: Chapter
Title: Christmas flock
Bronze
Company: Big Communications
Client: Big Communications
Title: Big Stationery
Nomination
Company: Vital
Client: NFU Mutual
Title: Farm Safety
Typography
Silver
Company: Rees Bradley Hepburn Ltd
Client: Eveden Lingerie
Title: Strapless
Bronze
Company: Connect
Client: Mr Trotters
Title: Mr Trotters
Nomination
Company: Big Communications
Client: Always A Chance
Title: There's Always A Chance
Copywriting
Silver
Company: Bray Leino
Client: Clouds End Hoarding Charity
Title: A Cry For Help
Nomination
Company: McCann Birmingham
Client: World Vision
Title: Obituary
Nomination
Company: Connect
Client: Tarmac Limited
Title: True Grit
6,4 Smaller Sheet Poster
Gold
Company: Rees Bradley Hepburn Ltd
Client: Church End Brewery
Title: Sporting Gold Gymnast
Silver
Company: Rees Bradley Hepburn Ltd
Client: Church End Brewery
Title: Reinbeer Mick
Bronze
Company: Big Communications
Client: Blockbuster
Title: Dust off. Cash-in – Cash.
Bronze
Company: McCann Birmingham
Client: Fresh Awards 2012
Title: Make Mum Proud For Once
Nomination
Company: Big Communications
Client: Beverage Brands
Title: Invest in tomorrow
Credited Individuals:
Nomination
Company: Big Communications
Client: Blockbuster
Title: Dust off. Cash-in – Money.
Advert on a Mobile Medium
Gold
Company: McCann Birmingham
Client: Marie Curie
Title: Big Build
Silver
Company: Big Communications
Client: Jewson
Title: Toolbags
Unusual Size or Special Build
No Awards/nominations
Outdoor Campaign
Gold
Company: Rees Bradley Hepburn Ltd
Client: Church End Brewery
Title: Sporting Gold Gymnast
Gold
Company: Bray Leino
Client: Smokefree South West
Title: Plain Packs Protect
Silver
Company: Rees Bradley Hepburn Ltd
Client: Church End Brewery
Title: Reinbeer
Nomination
Company: Big Communications
Client: Beverage Brands
Title: WKD Freshers Campaign
Consumer
Gold
Company: Specsavers Creative
Client: Specsavers
Title: Ukraine
Bronze
Company: McCann Birmingham
Client: World Vision
Title: Childhood Games
Nomination
Company: Big Communications
Client: Always A Chance
Title: There's Always A Chance
Business to Business
Gold
Company: Connect
Client: Tarmac Limited
Title: 1981
Silver
Company: Big Communications
Client: Big Communications
Title: Think Big
Nomination
Company: Stocks Taylor Benson
Client: Antalis McNaughton
Title: Paper Pencil Advert
Nomination
Company: Vital
Client: NFU Mutual
Title: Farm Safety
Recruitment
Bronze
Company: Chapter
Client: Chapter
Title: Glass collectors
Press Campaign
Gold
Company: Connect
Client: Tarmac Limited
Title: 1981
Bronze
Company: McCann Birmingham
Client: World Vision
Title: Childhood Games
TV/Cinema Advert
Gold
Company: Big Communications
Client: Beverage Brands
Title: Spin
Silver
Company: Big Communications
Client: Beverage Brands
Title: Pub Hush
Bronze
Company: Specsavers Creative
Client: Specsavers
Title: Sauna
Nomination
Company: McCann Birmingham
Client: Vauxhall
Title: St. George
Nomination
Company: McCann Birmingham
Client: Vauxhall
Title: Line Up
Nomination
Company: Connect
Client: Orion/ Free Radio
Title: Hamster
Radio Commercial
Gold
Company: Specsavers Creative
Client: Irish Hearcare, Specsavers
Title: Horse Whisperer
Silver
Company: Specsavers Creative
Client: Guernsey Womens' Refuge
Title: Puppet
Bronze
Company: Specsavers Creative
Client: Guernsey Womens' Refuge
Title: Beauty and The Beast
Nomination
Company: Specsavers Creative
Client: Guernsey Womens' Refuge
Title: Worthless
Corporate Identity
Silver
Company: Chapter
Client: Woolia
Title: Fabric for Life
Bronze
Company: ORB
Client: ROAR
Title: ROAR - Corporate Identity
Nomination
Company: Studio Output
Client: State of Mind
Title: State of Mind
Nomination
Company: The House
Client: Coombe Castle
Title: Coombe Castle Brand Identity
Nomination
Company: mark-making*
Client: Fairytale Farm
Title: Fairytale Farm
Corporate Literature
Gold
Company: Clarks International
Client: Clarks Originals
Title: Originals Brand Book
Silver
Company: mark-making*
Client: Lafarge Cement UK
Title: Aberthaw Cement Works – 100 Years Young
Bronze
Company: Pencil Studio Ltd
Client: National Trust
Title: Brownsea Island Alternative Guide
Nomination
Company: Stocks Taylor Benson
Client: Antalis McNaughton
Title: The Review Literature
Nomination
Company: Vital
Client: Barclaycard
Title: Cut Out For Great Things
Packaging
Silver
Company: Stocks Taylor Benson
Client: Pets at Home
Title: A Little Bird Told Me Packaging
Bronze
Company: Connect
Client: Mr Trotters
Title: Mr Trotters
Bronze
Company: Cygnus Associates
Client: Long Clawson Dairy
Title: Claxstone
Environmental/3D Design
Gold
Company: Clarks International
Client: Clarks Kids
Title: Kids Back to School Window
Silver
Company: Checkland Kindleysides
Client: Virgin Atlantic
Title: Global HQ - Reception Areas
Nomination
Company: Clarity
Client: Ideal Standard
Title: 'Water for Thought' Bottle Man
Publications
Bronze
Company: Studio Output
Client: Arts Council England
Title: Cultural Olympiad
Nomination
Company: Parenthesis Design Consultancy
Client: Parenthesis Design Consultancy
Title: {presenting 25 years}
Poster
Gold
Company: Big Communications
Client: Brucciani
Title: Wi-Fi now available
Bronze
Company: Mytton Williams Ltd
Client: WEDF
Title: Morag Myerscough Poster
Nomination
Company: Clarks International
Client: Clarks Kids
Title: Kids Sports
Website, Game, App, Online Advert
Gold
Company: fish in a bottle
Client: Disney
Title: Phineas and Ferb: Tower-inator (browser game)
Silver
Company: McCann Birmingham
Client: Fresh Awards 2012
Title: Make Mum Proud For Once
Silver
Company: Connect
Client: Bentley Motors
Title: Bentley V8 iPad App
Bronze
Company: Rees Bradley Hepburn Ltd
Client: Eveden Lingerie
Title: Deco Interactive
Nomination
Company: LHM
Client: Card Town
Title: Occasions by Card Town
Nomination
Company: 383 Project
Client: Mecca Bingo
Title: Bingo Lingo
Nomination
Company: Serendipity2
Client: Ministry of Cake
Title: Ministry of Cake Website
Nomination
Company: Vital
Client: NFU Mutual
Title: Farm Safety
Viral Marketing
Gold
Company: McCann Birmingham
Client: Fresh Awards 2012
Title: Make Mum Proud For Once
Item of Self Promotion
Gold
Company: Clarks International
Client: Clarks
Title: Clarks Christmas Card
Bronze
Company: Chapter
Client: Chapter
Title: Christmas flock
Nomination
Company: Big Communications
Client: Big Communications
Title: Think Big
Nomination
Company: HROC
Client: HROC
Title: etc
Nomination
Company: Vital
Client: Vital
Title: Turn Your Christmas Cards Into Trees
Direct Mail
Gold
Company: McCann Birmingham
Client: Harley-Davidson
Title: Muscle
Nomination
Company: McCann Birmingham
Client: Core Strength
Title: Unrippable
Nomination
Company: McCann Birmingham
Client: Vauxhall
Title: Flick Book
Nomination
Company: Stocks Taylor Benson
Client: Antalis McNaughton
Title: Decades of Design DM
Nomination
Company: Vital
Client: Vital
Title: Turn Your Christmas Cards Into Trees
Low Budget
Silver
Company: Big Communications
Client: Brucciani
Title: Wi-Fi now available
Silver
Company: Bray Leino
Client: Fareshare
Title: Fareshare: Feeding the 5000
Nomination
Company: Remarkable Group
Client: Coalition for Equal Marriage
Title: Homecoming.
Nomination
Company: Vital
Client: Vital
Title: Turn Your Christmas Cards Into Trees
Integrated Campaign
Gold
Company: McCann Birmingham
Client: Fresh Awards 2012
Title: Make Mum Proud For Once
Nomination
Company: Vital
Client: NFU Mutual
Title: Farm Safety
Nomination
Company: Wyatt International
Client: Norgren
Title: You Can See Our Thinking
Content created with:
McCann Erickson Birmingham
Find out more
Connect Communications
Find out more
Bray Leino
We drive growth through creativenergy®, by going beyond, to find the most powerful way. It’s the way we began back in 1973. Before email, before mobile phones,...
Find out more
RBH (Rees Bradley Hepburn)
BORN IN A BARN. BRED TO DARE.
Hello. We’re RBH. We come up with killer, media-neutral ideas. Ideas that increase sales, win awards and make a real difference....