Cream Midlands Awards 2012 winners announced: McCann's Birmingham win Grand Prix

McCann Birmingham has won this year’s Grand Prix at the Cream Midlands Awards with the Make Mum Proud for Once campaign, devised to promote the Fresh Awards.

The campaign also won Gold in the Integrated Campaign section and Bronze in the 6,4 Smaller Sheet, Poster category.

The Chairman’s Award, picked by Gerry Farrell, creative director of The Leith Agency, was handed to Specsavers Creative for ‘Horse Whisperer’.

The full list of winners of Cream Midlands, sponsored by Pitch, can be viewed below:

Grand Prix

Company: McCann Birmingham

Client: Fresh Awards 2012

Title: Make Mum Proud For Once

Chairman’s award

Company: Specsavers Creative

Client: Irish Hearcare, Specsavers

Title: Horse Whisperer

Art Direction

Gold

Company: Rees Bradley Hepburn Ltd

Client: Children with Tumours

Title: I Am More

Silver

Company: Rees Bradley Hepburn Ltd

Client: Church End Brewery

Title: Sporting Gold

Bronze

Company: McCann Birmingham

Client: Fresh Awards 2012

Title: Make Mum Proud For Once

Nomination

Company: McCann Birmingham

Client: World Vision

Title: Childhood Games

Nomination

Company: Studio Output

Client: NEST.CO.UK

Title: Twenty Twelve brochure

Photography

Gold

Company: Rees Bradley Hepburn Ltd

Client: Church End Brewery

Title: Reinbeer

Silver

Company: McCann Birmingham

Client: Fresh Awards 2012

Title: Make Mum Proud For Once

Silver

Company: Rees Bradley Hepburn Ltd

Client: Children with Tumours

Title: I Am More

Bronze

Company: Big Communications

Client: Big Communications

Title: Think Big

Nomination

Company: McCann Birmingham

Client: World Vision

Title: Childhood Games

Illustration

Gold

Company: Connect

Client: Mr Trotters

Title: Mr Trotters

Silver

Company: Chapter

Client: Chapter

Title: Christmas flock

Bronze

Company: Big Communications

Client: Big Communications

Title: Big Stationery

Nomination

Company: Vital

Client: NFU Mutual

Title: Farm Safety

Typography

Silver

Company: Rees Bradley Hepburn Ltd

Client: Eveden Lingerie

Title: Strapless

Bronze

Company: Connect

Client: Mr Trotters

Title: Mr Trotters

Nomination

Company: Big Communications

Client: Always A Chance

Title: There's Always A Chance

Copywriting

Silver

Company: Bray Leino

Client: Clouds End Hoarding Charity

Title: A Cry For Help

Nomination

Company: McCann Birmingham

Client: World Vision

Title: Obituary

Nomination

Company: Connect

Client: Tarmac Limited

Title: True Grit

6,4 Smaller Sheet Poster

Gold

Company: Rees Bradley Hepburn Ltd

Client: Church End Brewery

Title: Sporting Gold Gymnast

Silver

Company: Rees Bradley Hepburn Ltd

Client: Church End Brewery

Title: Reinbeer Mick

Bronze

Company: Big Communications

Client: Blockbuster

Title: Dust off. Cash-in – Cash.

Bronze

Company: McCann Birmingham

Client: Fresh Awards 2012

Title: Make Mum Proud For Once

Nomination

Company: Big Communications

Client: Beverage Brands

Title: Invest in tomorrow

Credited Individuals:

Nomination

Company: Big Communications

Client: Blockbuster

Title: Dust off. Cash-in – Money.

Advert on a Mobile Medium

Gold

Company: McCann Birmingham

Client: Marie Curie

Title: Big Build

Silver

Company: Big Communications

Client: Jewson

Title: Toolbags

Unusual Size or Special Build

No Awards/nominations

Outdoor Campaign

Gold

Company: Rees Bradley Hepburn Ltd

Client: Church End Brewery

Title: Sporting Gold Gymnast

Gold

Company: Bray Leino

Client: Smokefree South West

Title: Plain Packs Protect

Silver

Company: Rees Bradley Hepburn Ltd

Client: Church End Brewery

Title: Reinbeer

Nomination

Company: Big Communications

Client: Beverage Brands

Title: WKD Freshers Campaign

Consumer

Gold

Company: Specsavers Creative

Client: Specsavers

Title: Ukraine

Bronze

Company: McCann Birmingham

Client: World Vision

Title: Childhood Games

Nomination

Company: Big Communications

Client: Always A Chance

Title: There's Always A Chance

Business to Business

Gold

Company: Connect

Client: Tarmac Limited

Title: 1981

Silver

Company: Big Communications

Client: Big Communications

Title: Think Big

Nomination

Company: Stocks Taylor Benson

Client: Antalis McNaughton

Title: Paper Pencil Advert

Nomination

Company: Vital

Client: NFU Mutual

Title: Farm Safety

Recruitment

Bronze

Company: Chapter

Client: Chapter

Title: Glass collectors

Press Campaign

Gold

Company: Connect

Client: Tarmac Limited

Title: 1981

Bronze

Company: McCann Birmingham

Client: World Vision

Title: Childhood Games

TV/Cinema Advert

Gold

Company: Big Communications

Client: Beverage Brands

Title: Spin

Silver

Company: Big Communications

Client: Beverage Brands

Title: Pub Hush

Bronze

Company: Specsavers Creative

Client: Specsavers

Title: Sauna

Nomination

Company: McCann Birmingham

Client: Vauxhall

Title: St. George

Nomination

Company: McCann Birmingham

Client: Vauxhall

Title: Line Up

Nomination

Company: Connect

Client: Orion/ Free Radio

Title: Hamster

Radio Commercial

Gold

Company: Specsavers Creative

Client: Irish Hearcare, Specsavers

Title: Horse Whisperer

Silver

Company: Specsavers Creative

Client: Guernsey Womens' Refuge

Title: Puppet

Bronze

Company: Specsavers Creative

Client: Guernsey Womens' Refuge

Title: Beauty and The Beast

Nomination

Company: Specsavers Creative

Client: Guernsey Womens' Refuge

Title: Worthless

Corporate Identity

Silver

Company: Chapter

Client: Woolia

Title: Fabric for Life

Bronze

Company: ORB

Client: ROAR

Title: ROAR - Corporate Identity

Nomination

Company: Studio Output

Client: State of Mind

Title: State of Mind

Nomination

Company: The House

Client: Coombe Castle

Title: Coombe Castle Brand Identity

Nomination

Company: mark-making*

Client: Fairytale Farm

Title: Fairytale Farm

Corporate Literature

Gold

Company: Clarks International

Client: Clarks Originals

Title: Originals Brand Book

Silver

Company: mark-making*

Client: Lafarge Cement UK

Title: Aberthaw Cement Works – 100 Years Young

Bronze

Company: Pencil Studio Ltd

Client: National Trust

Title: Brownsea Island Alternative Guide

Nomination

Company: Stocks Taylor Benson

Client: Antalis McNaughton

Title: The Review Literature

Nomination

Company: Vital

Client: Barclaycard

Title: Cut Out For Great Things

Packaging

Silver

Company: Stocks Taylor Benson

Client: Pets at Home

Title: A Little Bird Told Me Packaging

Bronze

Company: Connect

Client: Mr Trotters

Title: Mr Trotters

Bronze

Company: Cygnus Associates

Client: Long Clawson Dairy

Title: Claxstone

Environmental/3D Design

Gold

Company: Clarks International

Client: Clarks Kids

Title: Kids Back to School Window

Silver

Company: Checkland Kindleysides

Client: Virgin Atlantic

Title: Global HQ - Reception Areas

Nomination

Company: Clarity

Client: Ideal Standard

Title: 'Water for Thought' Bottle Man

Publications

Bronze

Company: Studio Output

Client: Arts Council England

Title: Cultural Olympiad

Nomination

Company: Parenthesis Design Consultancy

Client: Parenthesis Design Consultancy

Title: {presenting 25 years}

Poster

Gold

Company: Big Communications

Client: Brucciani

Title: Wi-Fi now available

Bronze

Company: Mytton Williams Ltd

Client: WEDF

Title: Morag Myerscough Poster

Nomination

Company: Clarks International

Client: Clarks Kids

Title: Kids Sports

Website, Game, App, Online Advert

Gold

Company: fish in a bottle

Client: Disney

Title: Phineas and Ferb: Tower-inator (browser game)

Silver

Company: McCann Birmingham

Client: Fresh Awards 2012

Title: Make Mum Proud For Once

Silver

Company: Connect

Client: Bentley Motors

Title: Bentley V8 iPad App

Bronze

Company: Rees Bradley Hepburn Ltd

Client: Eveden Lingerie

Title: Deco Interactive

Nomination

Company: LHM

Client: Card Town

Title: Occasions by Card Town

Nomination

Company: 383 Project

Client: Mecca Bingo

Title: Bingo Lingo

Nomination

Company: Serendipity2

Client: Ministry of Cake

Title: Ministry of Cake Website

Nomination

Company: Vital

Client: NFU Mutual

Title: Farm Safety

Viral Marketing

Gold

Company: McCann Birmingham

Client: Fresh Awards 2012

Title: Make Mum Proud For Once

Item of Self Promotion

Gold

Company: Clarks International

Client: Clarks

Title: Clarks Christmas Card

Bronze

Company: Chapter

Client: Chapter

Title: Christmas flock

Nomination

Company: Big Communications

Client: Big Communications

Title: Think Big

Nomination

Company: HROC

Client: HROC

Title: etc

Nomination

Company: Vital

Client: Vital

Title: Turn Your Christmas Cards Into Trees

Direct Mail

Gold

Company: McCann Birmingham

Client: Harley-Davidson

Title: Muscle

Nomination

Company: McCann Birmingham

Client: Core Strength

Title: Unrippable

Nomination

Company: McCann Birmingham

Client: Vauxhall

Title: Flick Book

Nomination

Company: Stocks Taylor Benson

Client: Antalis McNaughton

Title: Decades of Design DM

Nomination

Company: Vital

Client: Vital

Title: Turn Your Christmas Cards Into Trees

Low Budget

Silver

Company: Big Communications

Client: Brucciani

Title: Wi-Fi now available

Silver

Company: Bray Leino

Client: Fareshare

Title: Fareshare: Feeding the 5000

Nomination

Company: Remarkable Group

Client: Coalition for Equal Marriage

Title: Homecoming.

Nomination

Company: Vital

Client: Vital

Title: Turn Your Christmas Cards Into Trees

Integrated Campaign

Gold

Company: McCann Birmingham

Client: Fresh Awards 2012

Title: Make Mum Proud For Once

Nomination

Company: Vital

Client: NFU Mutual

Title: Farm Safety

Nomination

Company: Wyatt International

Client: Norgren

Title: You Can See Our Thinking

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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