Betta Living scrubs up with new website by Code Computerlove

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By Ishbel Macleod, PR and social media consultant

November 6, 2012 | 2 min read

Kitchen and bedroom retailer Betta Living has unveiled a new website, along with new strapline Choose Britain’s Favourite.

Created by Code Computerlove, the site is optimised for desktop, mobile and tablet users and also includes new photography by HangarSeven.

Noel Dean, CEO of Betta Living, said: “Visitor numbers to our website have risen sharply year on year and the web has become a major source of bookings for our free home design consultation service.

“Our philosophy as a business has long been to continually re-invest in our marketing and operations, and the time was right to re-vamp the site both visually and to cater for the diversity of devices people now use to browse and gather information online, be it tablet devices or smartphones.

“The site’s core objectives are to better communicate our brand personality, processes, services and fabulous products. There is a clear user journey to ensure we’re able to build relationships with potential customers or provide the information they need in terms of visiting our stores and getting a feel for our product range.

"Links to social channels have also been embedded into the site so that we’re totally joined up and engaging consumers through these channels as well.”

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