The Drum Awards for Marketing - Extended Deadline

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By Noel Young, Correspondent

November 5, 2012 | 1 min read

The other day Ace Metrix gave us the most effective ads ads of the US presidential campaign , leading off with Stage, where workers were required to build a stage so that Romney's Bain Capital could announce their plant's closure. "Like building our own coffin ," said one worker on camera .

But Ace Metrix also measured the least effective ads of the campaign , bottoming out with an incomprehensible Obama ad aiming at Latinos, "The President has our back"

A Republican ad, Mother's Day was the second least effective. See it here.

Obama's much-mocked Big Bird also made it into the bottom five . Also in that undistinguished group was Britain's Anna Wintour: Don't be late.

The Ace Metrix list of the least effective ads can be found here.