5 November 2012 - 7:54am | posted by | 0 comments

Volvo V40 TV campaign the first in Ireland to feature Shazam for TV service

Volvo V40 TV campaign the first in Ireland to feature Shazam for TV serviceVolvo V40 TV campaign the first in Ireland to feature Shazam for TV

An advertising campaign from Volvo will be released today in Ireland to promote its V40 vehicle in Ireland, using the Shazam for TV service.

The campaign will allow viewers to use the Shazam App to tag the commercial, offering them access to promotion links and social sharing capabilities in doing so, while allowing them to sign up for a test drive and the chance to win an iPad Mini.

The first advert will aid on TV3 in three different slots from today (Monday 5 November).
The partnership, the first of its kind in Ireland, has been devised by Mindshare Ireland and Adforce.ie.

“We are delighted to be the first brand in Ireland to be associated with TV Shazam. This is really exciting way of interacting with customers and gives an added dimension to standard advertising,” commented Patricia Greene, product and marketing manager at Volvo Car Ireland.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cobalt Place

27/11/2014
Digital strategy and fully integrated campaign for...

Arran Aromatics - 25th birthday in-store campaign

27/11/2014
On the strength of a successful eCommerce web build with...

Launch + Sponsorship + Rooster = Social Media Success!

26/11/2014
September 2014 saw Garuda Indonesia launch their new London...