Coffin company angers Catholics with topless campaign to die for
A Polish coffin manufacturer has rankled the country's Catholics by mounting a provocative marketing campaign in which it employed topless women to drape themselves over its caskets.
Lindner decided to sex up the grim business of death by recruiting semi-naked models to strike a series of sexy poses amongst their wares for a company calendar.
The Catholic Church has reacted angrily to the stunt however, stating that death is sacrosanct and should not be mixed with sex.
Amongst several choice scenes from the 2013 calendar is an image of a woman in a crimson corset pulling the heart out of a man lying in his casket; another depicts an unconventional looking undertaker in black stockings smashing open a coffin with a mallet.
Company founder Zbigniew Lindner said: “My son had the idea of creating the company's calendar so that we could show something half-serious, colourful, beautiful; the beauty of Polish girls and the beauty of our coffins.
“We wanted to show that a coffin isn't a religious symbol. Its a product.
“Why are people afraid of coffins and not of business suits, cosmetics or jewelry?”
Calendars can be purchased direct from the firm’s website with a complimentary coffin keyring handed out with each purchase.