Ballantine’s unveils interactive installation in Amsterdam’s Schiphol Airport
Whisky producer Ballantine’s has unveiled an interactive installation in Amsterdam’s Schiphol Airport, created by the Work Club and AllOfUs.
The installation allows travellers to ‘Leave an Impression’, with Microsoft Kinect ‘reading’ the user’s body - including the clothing colour, motion, gesture and proximity - to create an algorithmically generated reflection.
Ballantine’s ‘Leave an Impression’ installation incorporates three 46 inch screens and bespoke photographic imaging software, using infrared and digital cameras.
Andy Sandoz, Work Club creative partner, said: “Ballantine’s LAI is a striking reflection of yourself. A reminder. It’s aesthetic and interactivity are fantastic. I think people are really going to enjoy exploring how they can Leave an Impression with Ballantine’s.”
The installation will now run for two months.