Wolverhampton Wanderers unveil brand refresh and stadium overhaul by Raw
Football club Wolverhampton Wanderers (Wolves), has revealed its extensive brand refresh and stadium overhaul by Salford based creative design agency Raw.
Raw began work on the project during June 2011 following a presentation to all Premier League clubs on the importance of environmental graphics, and the positive impact they have on fans’ experiences.
The agency worked with Wolverhamton Wanderers on a new brand approach, developing the brand identity across Wolves’ wide-ranging collection of sub-brands, such as charities, family schemes and retail products.
Raw also worked on the signage and interior supergraphics for the new multimillion-pound Stan Cullis stand at the Wolves’ stadium, which is home to a retail superstore and museum space.
Jez Moxey, chief executive, Wolves, commented: “Raw completely shared our vision and passion for bringing our Stadium to life - giving it a sense of place and properly reflecting what the club means to supporters.
“This enthusiasm was reflected in the time they invested researching the club, particularly spending hours speaking to fans, customers and club staff. This resulted in superb creative, which has captured how special it is to be a part of this great club.”
Tom Heaton, Raw’s senior designer added: “This is a project that has been running for nearly 18 months and it's great to see the last pieces of the puzzle come together. We were really fortunate as Wolves put a lot of faith in us and it’s this that has allowed us to bring so many of our original ideas to fruition. During the course of the project we’ve spoken to everyone from the tea lady to the chairman.
“The core message came from listening to the fans and the people involved in the club to identify what Wolves really means to them, and hopefully this groundwork shines through in the end pieces.”