The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

November 1, 2012 | 1 min read

Tesco has today launched its Christmas Clubcard Exchange advert, shortly after it launched its first ad by new creative agency Wieden & Kennedy.

The exchange will run until 5 November, letting customers exchange Clubcard vouchers worth £5 for £10 in tokens.

Ian Crook, online and digital marketing director at Tesco, said: “We know our customers want this Christmas to be really special despite tight household budgets, and we’re happy to help make that possible.

“That’s why we’ve carefully selected the departments for Christmas Exchange to make sure we offer great discounts across everything families need for a very Merry Christmas. And by combining Exchange vouchers with other in-store promotions, our customers are getting some fantastic deals this Christmas.”

Tesco

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