New identity for Intermarketing as agency plans relocation

Sowden and Allan are looking to move their agency forward with new modern look

One year after the completion of the MBO at Leeds-based agency Intermarketing, the management team has revealed that the agency is to relocate to new larger premises and has also created a new brand identity to move the agency forward.

The agency will now be known as Intermarketing Agency and the new brand accompanies a new website for the agency that has been around for some 25 years and works for clients such as adidas,, La Redoute, RSA and Shop Direct.

Steve Sowden added: “The new brand is a reflection of our background and heritage but with a modern and more interesting twist. It’s a look that we love and really reflects the way we feel about our agency. And the word agency? It’s a new addition and goes some way to explaining what we are – a strategic creative marketing agency. But don’t worry, we’ve not forgotten our roots, we’re still all about customer understanding, still about measurable results and even more about delivering for our clients. So it’s business as usual, but expect to see our new identity more and more over the coming months.”

Jamie Allan added: “We’re all very excited and proud to introduce the new look Intermarketing Agency. We are almost a year on from the buyout and absolutely focused on building an even better business. We’re constantly doing our utmost to refine and develop our products, improve our services, develop and grow our teams and add to our portfolio of amazing clients. So we felt the time was right to update our brand and office to better represent our offering.”

Sowden and Allan are just putting the finishing touches to the move, which will see the agency relocate to offices in Headingley, which has been home to the agency for 25 years, but will give them more room for expansion.

The MBO took place in December 2011 led by Jamie Allan, Head of Media and Steve Sowden, Client Services Director, supported by Creative Directors Paul Mountford and Michael Harris, and Group Finance Director Andy Watson.

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