The Prince’s Trust, the youth charity, has launched its largest direct mail campaign to date in an effort to reach out to the wider public to solicit donations.
Created by marketing services provider Communisis the push is being targeted at 200,000 specific donors, a first for the charity in terms of its size and scope.
Running with the strapline ‘save a young person’s life from falling apart’ the pamphlets are designed to communicate the organisations work in assisting disadvantaged young people in finding training and work.
Rolling out initially across the North West, Midlands and Scotland this month the packs will contain tailored content for specific regions, emphasising the local good which the charity is effecting on the ground.
In Glasgow, this will see the campaign augmented by out-of-home activity including a series of adverts on CityScreen following a donation of space by Forrest Media.
Andy Blundell, chief executive of Communisis, comments: “This campaign allows Communisis to play a significant role in helping The Prince’s Trust to improve the lives of disadvantaged young people across the UK. It is an honour to work with such an established charity on its biggest ever direct mail campaign to raise public awareness of the great work it does.”
Brette Alsop, senior head of supporter development at The Prince’s Trust, said: “More than a million young people in the UK want to work but are struggling to find a job. Working with 55,000 disadvantaged young people every year, The Trust is helping young people back to work, building up their motivation, confidence and key workplace skills.
“An increase in public donations would enable the charity to extend its reach at a critical time – helping us to prevent a generation from becoming lost and unemployable in the face of rising levels of long-term youth unemployment. The Trust would like to say a huge and heartfelt thank you to Communisis for generously taking on the creative and data planning for this campaign at no cost to the charity."