The Marketing Weak Awards: Ford B-Max - Dive
Welcome to the latest installment of The Marketing Weak awards, The Drum's new column which reaches the parts many would prefer we didn't reach. Here we highlight some of the less salubrious work coming out of the industry each week. If you've seen a bad ad, some dodgy design or poor PR that belongs in the Bland Republic then let us know on Twitter using the hashtag #MarketingWeak. This week's entry fails to really dive into the pool we like to describe as 'good'. At last... a car you can dive through when you need to get from a high platform to the water below without smashing into a vehicle. This definitely draws attention to this car's unique quality but there's no explanation of its benefits and the supers appear to contradict the central claim.