An app has been developed which allows users to interact with Willow and Star Wars actor Warwick Davis, which aims to bridge the gap between celebrities and gaming.
The free-to-download iOS PocketWarwick app has been developed by Matmi, working alongside Davis and app agency Offficial over a period of seven months.
Users will be allowed to feed him, tickle him, dress him as a frog, and send him to the gym and auditions as he aims to develop his career to A-list status.
100 tasks have been included at launch time, with more set to be added over time.
Jeff Coghlan, managing director of Matmi, commented: “Working with Warwick on the app over seven months was a fantastic and unique experience. Being able to collaborate so closely with him on the creative direction the game took ensured PocketWarwick was a real reflection of his personality and humour. The game was his brain-child and we were honoured to be such a large part of its creation.
"The world of celebrities and games are becoming closer all the time and we wanted to take this even further. PocketWarwick attempts to blend these worlds together more than any app before. Fans are already used to being able to interact with their favourite celebrity through social networks; PocketWarwick is a mere extension on this. We expect the trend of celebrities getting more heavily involved in the digital world - and games in particular - to grow and we look forward to being part of it.”