Organ Donation Scotland has revealed its new web presence designed and implemented by Story.
The Scottish Government initiative aims to get the Scottish public to ‘think’, ‘act’ and ‘talk’ about organ donation. The website launch follows the release of a new TV advert for the campaign, created by The Leith Agency. The site takes the visitor on a journey, encouraging people to find out more about the organ donation process and why it is so important.
The website has a clean, contemporary look with a wall of photographs - representing those already registered - dominating the homepage. The audience are invited to become part of the expanding network with visitors encouraged to share their wishes and their reasons for registering on social networking sites to further continue the discussion into the mainstream.
Gail Lyall, spokesperson for Organ Donation Scotland, comments: “Scotland currently leads on registrations in the UK but there are still significant numbers of Scottish people, not opposed to organ donation, who have not yet registered. It is important that we communicate how important it is to do so.
“Story has made the website, registration process and call to action engaging, educational yet very simple.”
Deputy managing director and head of planning at Story, Jim Kelly, added: “The key objective, when creating the website, was not just to encourage more people to register by ensuring that there are as few barriers as possible to the registration process, but crucially to get them to share their decision with those who are closest to them.
"It is also important to ensure that those registering get immediate recognition for the important step that they’re taking.”