30 October 2012 - 8:06am | posted by | 3 comments

American Apparel creates storm of its own on Twitter with Hurricane Sandy 20% sale

American Apparel creates storm of its own on Twitter with Hurricane Sandy 20% saleAmerican Apparel creates storm of its own on Twitter with Hurricane

US retailer American Apparel has risked the wrath of Twitter having begun to advertise a sale put in place to take advantage of the Hurricane hitting the country’s east coast.

The online clothing retail brand has advertised its 20 per cent off sale which would run during the course of Hurricane Sandy, as people were sent home from work and schools closed in order to keep them safe from the carnage produced by what has now been reclassified as a post tropical storm.

The advert sent through Twitter read “Hurricane Sandy Sale” and was followed by the text “In case you’re bored during the storm, 20% (sic) off everything for the next 36 hours”.

Reaction to the advert has been venomous, with one reply stating ‘F*ck you’ while another suggested; “wow that is messed up - instead of giving me 20% off maybe donate 20% to Red Cross?”

The company has yet to address the reaction or respond to the criticism on Twitter.

Comments

30 Oct 2012 - 09:38
simpsonrc's picture

They learned nothing from Habitat's Twitter fiasco in 2009 then. Wonder if they will blame the 'intern' too...

1
0
30 Oct 2012 - 15:47
peter13722's picture

I'm glad to see Froghammer Advertising Agency still has some high profile clients

0
0
30 Oct 2012 - 18:12
Andre13724's picture

Maybe not the best way to use social media

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...