Ad of the Day: Call Of Duty: Black Ops II - Surprise

Robert Downey Jr is among those taking part in a sequence that sees a series of gamers being surprised by one another. It's a dynamic idea with a fun element and manages to incorporate some sense of what the game is about as well as implying that those who pay it are 'ordinary Joes'... and Hollywood royalty.

Agency: 72andSunny

Creative Team: Jason Norcross / Peter Novosel / Matt Murphy / Rey Andrade / Josh Fell / Patric Franz / Jorge Brandao TV Producer: Dan Ruth Film Prod Co: Reset Content

Director: Guy Ritchie

Producer: Aris McGarry

Dir of Photography: Claudio Miranda

Production Designer: Dominic Watkins

Post-Prod House: The Mill

VFX Producer / Supervisor: Christina Thompson / Gabriel Libitsky Editing House: Jump (New York)

Editor: Richard Orrick

Audio House: Soundelux DMG

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff