29 October 2012 - 6:04pm | posted by | 0 comments

Tesco’s Halloween campaign boosted by augmented reality supplement from Engine Creative

Tesco’s Halloween campaign boosted by augmented reality supplement from Engine Creative Tesco’s Halloween campaign boosted by augmented reality supplement
Tesco’s Halloween campaign boosted by augmented reality supplement from Engine Creative
Tesco’s Halloween campaign boosted by augmented reality supplement from Engine Creative

Tesco has collaborated with Engine Creative to produce an augmented reality Halloween Party 8-page pull-out in The Sun.

The agency created multiple AR features and 3D content for the Tesco augmented adverts including a 'Trick or Treat' experience and an opportunity for Sun readers to 'turn themselves into a zombie' by holding up the Tesco costume page to their chest and getting a friend to scan the advert.

The creative agency also created 3D adverts and animations for the campaign including cauldrons, bats, ghosts, coffins, pumpkins as well as audio to help build augmented scenes within the pull-out.

The supplement comes as part of Tesco’s wider Halloween campaign

Mark Cody, senior marketing manager mobile said: "I have been aware of Engine Creative's Augmented Reality work for a while and really appreciate their understanding and creativity in this exciting new medium.

“Here at Tesco we were all excited about this Halloween campaign having worked closely with the Engine Creative team to have a bit of fun and produce something that pushes the AR mobile advertising boundaries."

Engine Creative

Northampton

Engine Creative are experts in delivering brands measurable results through digital innovations such as Augmented Reality, digital publishing and... Read more

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...