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ITV releases new ITV Player with free and paid-for content

The new ITV Player features ad-free paid for content

ITV has revealed a new adaptation of its ITV Player offering free and paid-for content within the one integrated experience.

The new ITV Player allows viewers to rent content from ITV’s archive of programming, free from advertisements. Traditional catch-up content remains available at no charge. From today those visiting the ITV Player will be offered the chance to use and explore the new integrated free/pay player as part of the next phase of its roll out.

Viewers are now able to watch 30-day advertising funded catch-up for free, register to access eight to 30-day catch-up content, access 30-day rental of single ad-free episodes from ITV’s archive with prices starting at 49p, and access 90-day rental of ad-free full series box sets at a discount price.

In the near future, ITV will also be trialling programme premiers from its line-up giving viewers the chance to watch the next episode of a series straight away without having to wait for the episode to be broadcast.

Online product director at ITV, James Micklethwait, commented: “Our all new ITV Player is a huge step forward in offering our viewers not only an improved catch-up experience but also the chance to access a wider range of ITV’s rich mix of programming, on demand, for a competitive price.

“We see this as offering our viewers a little bit extra for a little bit extra, and look forward to evolving and improving the new Player going forward.”

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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