ITV has revealed a new adaptation of its ITV Player offering free and paid-for content within the one integrated experience.
The new ITV Player allows viewers to rent content from ITV’s archive of programming, free from advertisements. Traditional catch-up content remains available at no charge. From today those visiting the ITV Player will be offered the chance to use and explore the new integrated free/pay player as part of the next phase of its roll out.
Viewers are now able to watch 30-day advertising funded catch-up for free, register to access eight to 30-day catch-up content, access 30-day rental of single ad-free episodes from ITV’s archive with prices starting at 49p, and access 90-day rental of ad-free full series box sets at a discount price.
In the near future, ITV will also be trialling programme premiers from its line-up giving viewers the chance to watch the next episode of a series straight away without having to wait for the episode to be broadcast.
Online product director at ITV, James Micklethwait, commented: “Our all new ITV Player is a huge step forward in offering our viewers not only an improved catch-up experience but also the chance to access a wider range of ITV’s rich mix of programming, on demand, for a competitive price.
“We see this as offering our viewers a little bit extra for a little bit extra, and look forward to evolving and improving the new Player going forward.”