29 October 2012 - 7:09pm | posted by | 0 comments

Honda UK launches series of events with competition in partnership with James Bond film Skyfall

Honda UK launches series of events with competition in partnership with James Bond film Skyfall Honda UK launches series of events with competition in partnership

Honda UK has unveiled its programme of events as well as its social media activity surrounding the partnership with the James Bond film, Skyfall.

To kick of its series of activities, Honda launched a competition on its website and Facebook page offering the winner a Bond Experience weekend.

The bespoke Facebook tab hosting the competition was boosted with behind the scenes footage and images from Skyfall, with insider commentary about the action from Gary Powell, chief stunt co-ordinator.

Honda has also participated in the annual Motorcycle Live show at the NEC in Birmingham, featuring its ‘Police’ and ‘Street Merchant’ bikes from the film, and will also be hosting a silent auction to win the modified Honda CRF250R used in the opening sequence of the film.

All activities have been supported on the brand’s Twitter page where fans have been encouraged to sign up to win more Skyfall related prizes between now and the end of the year.

Honda (UK) corporate communications manager, Fiona Cole, said: “At Honda we like to look for innovative ways to showcase our diverse products and engage with our existing customers whilst also reaching out to new audiences and, our association with Skyfall has enabled us to do this.

“For Honda machines to have been selected as the choice the Bond filmakers is great testament and especially so in this special 50th anniversary year of this hugely popular film franchise.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...

The Co-operative Bank - Loans Tool

27/10/2014
The digital strategy required a range of sticky tools and...