BOH Camomile Tea shows its calming properties in M&C Saatchi designed tea bags
BOH Camomile Tea has unveiled a campaign in Malaysia to present the brand as a calming moment in the day.
Designed using edible tea ink, the tea bags have a ‘before’ and ‘after’ design to show the calmness that a cup of camomile tea could bring a stressed mind.
The campaign was created by M&C Saatchi, with the tea bags including a growling bear changing to a smiling bear, and a bird of prey turning into a dove.