Sky has premiered the first television campaign for its internet TV service, Now TV.
Created by WCRS this comprises two 40' spots dubbed ;Frank' and 'Alice', each consisting of a different short story narrated by Chris O'Dowd.
They are intended to illustrate how the service can bring movies direct to the living room , in an explosive and unconventional manner, and are supported by a radio, press and online marketing campaign.
Now Tv offers streaming internet access to Sky Movies with no contract, set-up cost or installation fee.
Vivienne Gamble, Now Tv's head of brand and communications, commented: “NOW TV is Sky’s younger, cheekier little brother, aimed at a new generation of internet TV consumers. It’s the same premium entertainment you’d expect from Sky, packaged and distributed in a brand new way."
Leon Jaume, executive creative director, WCRS adds: “We didn’t just go for cut-through, we went for demolition, machine-gun fire and high explosives. Several room sets were left terminally damaged in the making of these ads, but the cat, the dog and the goldfish emerged unscathed.”