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Over half of UK iPad owners disgruntled with timing of new iPad 4 launch, research suggests

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By The Drum Team, Editorial

October 26, 2012 | 2 min read

The new iPad was unveiled by Apple CEO Tim Cook on 23 October, but initial consumer reaction suggests over half of UK iPad owners are disgruntled at the timing of the launch.

54 per cent of UK iPad owners surveyed by Toluna stated they feel disgruntled that Apple has released a new iPad 4 only seven months after the release of the latest iPad 3.

Reaction to the iPad Mini was more positive, with 11 per cent of UK respondents saying they will 'definitely buy one' and 33 per cent stating they will 'probably buy one'.

However, when those surveyed were asked directly which device they would prefer out of a choice of the iPad Mini, Kindle Fire and Nexus 7 Tablet, the Kindle came out top with 43 per cent, followed by the iPad Mini at 39 per cent.

The Drum reported on 24 October that some consumers were dismayed at the iPad Mini's $329 starting price.

The survey of 2,000 UK respondents also asked consumers about their general attitude toward Apple, finding that over a third (37 per cent) believe Appleā€™s reputation has been tarnished by the iMaps fiasco following the iPhone 5 release.

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