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Viral Video Chart: Bond, Bodyform and one man's epic fail dive into a frozen pool

A little bit of James Bond magic has helped Coke Zero top this week's Viral Video Chart for Brands.

Ahead of the release of the new Bond movie Skyfall, Coke challenged unsuspecting commuters to unlock their ‘inner spy’ in a mission to win exclusive film tickets. The resulting video has clocked up almost four million views and over 230 thousand shares in just six days.

Elsewhere in the Brand chart, Bodyform's brilliant riposte to a Facebook post makes its first appearance and loveable meme 'Will it blend?' pits the iPhone 5 against the Samsung Galaxy S3.

Topping the User Generated Content chart this week with nearly 16 million views and over 41 thousand shares is one man's ill-fated and hilarious attempt to dive bomb through the ice of a frozen pool. Needless to say, it didn't end well.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

Featured by The Drum