Survey finds digital community giving Google+ the cold shoulder
A survey of the digital community carried out during the Leeds Digital Festival has found low take up rates of Google+ and even lower rates of engagement.
Of 130 respondents from the marketing agency sector only 38.9% had a Google+ profile, contrasting markedly with rival sites such as Facebook and Twitter where the comparable uptake was 100% and 92.6% respectively.
In terms of usage Twitter trumped everyone with 61% spending the majority of their time on network, just 29% spent most time on Facebook and nobody at all cited Google+ as their most used social channel.
The majority of usage remains passive however with 81% of those quizzed saying they spent more time browsing the conversations of others with just 18.5% actively engaging with others.
Si Wilson, creative service director at Bloom and organiser of Leeds Digital Festival, said: “I don’t find these results surprising. It is easy to overestimate how many people have gmail accounts and google+ profiles. It is clear that Google+ still has some work to do in winning over the hearts and minds of the digital community.”