25 October 2012 - 10:01am | posted by | 0 comments

Approval ratings of email marketing remain at all-time high, DMA suggests

Approval ratings of email marketing remain at all-time high, DMA suggestsApproval ratings of email marketing remain at all-time high, DMA

The Direct Marketing Association (DMA) has revealed in its latest report that the volume of emails being sent to consumers is on the rise, with 55 per cent receiving 20 or more emails a week from brands they’re interested in.

The DMA’s 2012 Email Tracking Study also found that more people sign up to receive more emails for a second successive year, with 43 per cent now signed up to receive emails from 10 or more brands.

Dela Quist, CEO of Alchemy Worx, the report’s sponsors, said: “While some marketers seem to be concerned about inbox overload, the average consumer is not. Savvy marketers know “inbox overload” is a myth and understand that when compared to search, there is very little competition in the consumer inbox.

“These insights into the positive way consumers view promotional email also explain why email is still the primary driver of commerce on the web.”

It was found that 29 per cent of those surveyed said that they find more than half of the emails they receive of relevance and interest to them.

The research also found that 55 per cent like to receive money off vouchers, while 13 per cent like loyalty vouchers and 13 per cent prefer free delivery.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...