24 October 2012 - 12:37pm | posted by | 0 comments

Report: What is the legacy of the London 2012 Olympics on out of home advertising?

The London 2012 Olympic and Paralympic Games saw significant investment in the out of home industry from media owners. But what will be the legacy of the Olympics for out of home? Nick Mawditt, global director of insight and marketing, Kinetic Worldwide, draws on key findings from a recent Kinetic report into the issue.

Report: What is the legacy of the London 2012 Olympics on out of home advertising?Report: What is the legacy of the London 2012 Olympics on out of home

The legacy of the Olympic Games on the out of home industry is explored in this thought piece, as Kinetic Worldwide's Nick Mawditt draws on key findings from a recent Kinetic report into the issue. The report assesses the contribution of consumer response, the contribution made by social media, the implications for out of home investment, and also explores the impact of the LOCOG auction process. It also explored the impact of the LOCOG auction process and the legacy left by the Olympics to the future of outdoor communication around future key events, including the 2014 Commonwealth Games in Glasgow.

Subscribers are able to download the full report from Kinetic at the foot of the article.

To continue reading Subscribe Now

Want to read this article?

Try The Drum online subscription FREE for one month.

Don't miss out... Get your Advertising news by email

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...