24 October 2012 - 12:37pm | posted by | 0 comments

Report: What is the legacy of the London 2012 Olympics on out of home advertising?

The London 2012 Olympic and Paralympic Games saw significant investment in the out of home industry from media owners. But what will be the legacy of the Olympics for out of home? Nick Mawditt, global director of insight and marketing, Kinetic Worldwide, draws on key findings from a recent Kinetic report into the issue.

Report: What is the legacy of the London 2012 Olympics on out of home advertising?Report: What is the legacy of the London 2012 Olympics on out of home

The legacy of the Olympic Games on the out of home industry is explored in this thought piece, as Kinetic Worldwide's Nick Mawditt draws on key findings from a recent Kinetic report into the issue. The report assesses the contribution of consumer response, the contribution made by social media, the implications for out of home investment, and also explores the impact of the LOCOG auction process. It also explored the impact of the LOCOG auction process and the legacy left by the Olympics to the future of outdoor communication around future key events, including the 2014 Commonwealth Games in Glasgow.

Subscribers are able to download the full report from Kinetic at the foot of the article.

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