McDonald's is launching its Great Tastes of the World promotion with a new TV campaign created by Leo Burnett.
Four ads will feature a variety of souvenirs from Spain, Australia, Mexico and India to highlight the limited edition burgers that will be available over the coming weeks.
The TV spots will be supported by a series of press ads which shows the burgers appearing in postcards.
The campaign was created by Graham Lakeland and Richard Robinson. The creative director was Adam Tucker, and the ECD was Justin Tindall. Kevin Thomas at Thomas Thomas directed the TV commercial, while the print campaign was designed and photographed by Mark Denton at Coy.