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The Marketing Weak Award: British Airways

Welcome to the second installment of The Marketing Weak awards, The Drum's new column which reaches the parts many would prefer we didn't reach. Here we highlight some of the less salubrious work coming out of the industry each week.

If you've seen a bad ad, some dodgy design or poor PR that belongs in the Bland Republic then let us know on Twitter using the hashtag #MarketingWeak.

This week the award goes to a new TV commercial that fails to take off...