Equanet appoints Propaganda to carry out brand audit
Equanet, the Dixons Retail-owned provider of IT solutions to business, has announced the appointment of Propaganda to carry out a brand audit.
The brand audit will be managed by Julian Horberry, Propaganda’s planning director, who said: “The IT market has changed significantly. Businesses in this sector, like Equanet, used to sell just boxes, now customers demand the whole package – a bespoke end-to-end IT solution.
“Our insight driven approach which depends on knowledge before assumption and strategy before tactics, is the key to our success with brand transformation. Once we have this knowledge, our job for Equanet is to create a business model that drives growth into the business through increased sales at a higher margin.”
The company will be positioned by Propaganda as a credible IT solutions provider rather than just a hardware dealer.
Mark Garrett, Equanet’s head of commercial, said: “From a brand perspective, it’s vital that Equanet is understood by customers and partners alike for the business it is and is working hard to become. This will involve promoting Equanet’s extensive portfolio of IT solutions to businesses and organisations across the UK.”
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