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Nissan Campaign

Nissan unveils new campaign developed by Chapter

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By The Drum Team, Editorial

October 23, 2012 | 1 min read

Nissan has revealed its latest campaign which has focused on its LCV range, specifically the NV200 and Navara models.

Chapter was tasked with developing its ‘Practically Genius’ proposition and highlighting the brand's innovation.

In response the agency developed headlines which include ‘Pump up the Volume’ and ‘King of the Hill’ for use across advertising, online and mobile activity with The Sun app.

Kieran McMenamin, retail marketing manager at Nissan, commented on the campaign: “Chapter has really demonstrated their understanding of the LCV sector. The great thing about ‘Practically Genius’ is that it locks in the core Nissan brand promise of Innovation that Excites but communicates it in a way that is totally relevant for an audience that demands – and needs - real everyday benefits. That’s what will excite them.”

Chapter creative director, Martin Heffernan, added: “From past and current experience we really know the world of van owners and operators. That grounding has made sure we connect the Nissan brand with the audience in the most compelling way possible.”

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