The animated winter tourism campaign from Marketing Edinburgh to promote Edinburgh has gone to air with a sneak preview on the TV advert that will run across central Scotland from 4 November.
The six figure campaign, created by The Leith Agency and featuring hand drawn illustrations, will urge people to ‘spend winter in Edinburgh’.
Alongside TV, other promotional activity will include radio, digital, PR and print advertising, which will aim to attract short break visitors to the city.
The profile of the campaign was heightened last week after deputy council leader Steve Cardownie complained over the original idea of using the original ‘Incrediburgh’ approach, which he branded ‘appalling’.
As a result the slogan was dropped, but the campaign has gone ahead in spite of the complaint.
Lucy Bird, chief executive of Marketing Edinburgh said: “This campaign is a fun and imaginative way of promoting Edinburgh over Christmas and Hogmanay. We wanted to get people talking and encourage them to think differently about the city. Edinburgh’s appeal isn’t just in its magnificent beauty and heritage; from our top-quality restaurants and nightlife, to original shopping and jam-packed programme of events, we’ve a whole range of incredibly exciting things taking place over winter. There’s nowhere else in the world quite like Edinburgh.”