Ashleigh and Pudsey, winners of Britain’s Got Talent, went on a ‘woodland wonderland’ walk yesterday to mark the launch of Highland Spring’s new charity partnership with the Woodland Trust, which aims to get the public to go outside and enjoy family walks with their pets and spot wildlife.
Highland Spring’s new cause-related marketing campaign will aim to help achieve the charity’s goal of doubling the UK’s native woodland cover by 2050.
Sally Stanley, group marketing director for Highland Spring, said: “The Woodland Trust is a wonderful charity that works incredibly hard to conserve some of the UK’s most beautiful woodlands and we’re delighted to be able to make a contribution through this marketing campaign and others to come.
“Maintaining and protecting the natural environment is at the very heart of what we do at Highland Spring and we hope to encourage our consumers to have fun in Britain’s woodlands, many of which are right on our doorsteps.”
The woodland wonder campaign is set to run on more than eight million bottles of Highland Spring this autumn, with people encouraged to post images of their little “moments of joy” on an online gallery for the chance of winning a luxury woodland break worth £2,500.
Karl Mitchell, director of fundraising for the Woodland Trust, added: “We are thrilled to be launching a new partnership with Highland Spring to encourage the public to discover the wonders of woodland. Highland Spring’s campaign will help inspire and engage people of all age groups to visit their local wood and appreciate the simple pleasures of life like walking through woodland and marvelling at the natural beauty and splendour of trees.
“The company’s generous support will help us continue our important conservation work to protect our precious heritage of ancient woodland, as well as creating new woodland across the UK with a view to doubling native tree cover by 2050.”