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Apple to debut iPad Mini today

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By John Glenday, Reporter

October 23, 2012 | 1 min read

Apple is to debut a diminutive variant of its popular iPad device later today as it angles to grab a bigger slice of the tablet computer market and see off increased competition from competitors including Amazon and Samsung.

Markets have reacted positively to the planned launch with Apple shares rising a further 2% on the news to reach £364.9bn.

A new market has opened up in recent years for devices bigger than a traditional smartphone but smaller than a full-size tablet - and the looming threat of Microsoft joining the party with their Surface devices has likely spurred things further.

Analysts expect the iPad Mini to launch with a screen two inches smaller than its parent and a correspondingly lean price tag of around £155.

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