News
Marketing can change the world

Ad of the Day: Honda - Do More New

This impressive-looking new commercial for Honda is the first TV work for the car made by mcgarrybowen. A portal inside a house opens up and the car driver decides to accelerate towards it in the spirit of "do more new". The new he's doing isn't explicit (or even implicit) but that's one cool garage door.

Agency: mcgarrybowen

Creative Team: Remco Graham / Richard Holmes

TV Producer: Helen Whiteley

Film Prod Co: Rogue Films

Director: Sam Brown

Producer: Kate Hitchings

Post-Prod House: The Mill

Editing House: Final Cut

Editor: James Rosen

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff