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Justin Bieber's YouTube channel hits 3 billion views to become most watched ever

Justin Bieber has become the first person to reach 3 billion views on his main YouTube channel (JustinBieberVEVO) according to Starcount¹s social media leaderboard.

Lady Gaga pipped Bieber to the post for the 1 billion milestone in 2010 but he has since been unbeaten on YouTube, with his song Baby still the most watched YouTube video in the world with over 791 million views.

The teen’s latest single has had over 43 million views in just over a week, which helped push his channel to the 3 billion mark,

As Bieber no doubt has his sights set on 4 billion hits, he will be keeping one eye on Rihanna, who overtook Lady Gaga¹s view count in January this year to poll in second position.

Rihanna currently stands on 2.8 billion views on YouTube, while Gaga trails behind in third place with 2.2 billion views.

Other top ten YouTube artists have included Eminem who polled fourth with 2.1 billion views, Shakira (fifth) with 1.8 billion, and Jennifer Lopez who came tenth with 1.3 billion video hits.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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