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Ad of the Day: Bensons For Beds - Mr Know-It-All

A woman introduces her husband as Mr Know It All in this commercial for a bed retailer. She then explains how the 'comfort station' at their stores enabled the pair to make an informed decision about a new bed. They appear equally delighted with the outcome and she seems satisfied to have silenced her husband for once.

Agency: Public limited (Doncaster)

Creative Team: Darren Price

Film Prod Co: The Gate Films

Director: Simon Lewis

Producer: Rhiannon Collinge

Dir of Photography: Richard Mott

Production Designer: Peter Rodwell

Production Manager: Kal Tank

Post-Prod House: Edit 19 (Manchester)

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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