Simply Sausages re-launches with new identity and packaging by Pearlfisher
Cranswick-based Simply Sausages has undergone a brand refresh and packaging update courtesy of design company, Pearlfisher.
Pearlfisher was brought in to reinvigorate the Simply Sausages brand and return it to its former glory, reasserting its positioning and communication in the marketplace.
Created by executive chef Martin Heap, the new identity and design aims to capture the brands heritage, from the eccentric nature of Martin’s character to the magic of his sausage shop in Greenwich.
Creative director at Pearlfisher, Natalie Chung, commented: “We needed to combine various important elements of both Martin and the brand to balance heritage, tradition, expertise and eccentricity with honesty, modernity and vibrancy to take the brand forward.
“We have used a woodcut style illustration to reflect the authenticity, craft and heritage of the brand but included a quirky element to each illustration depicting an amusing or eccentric pictorial representation of the variant. For example, Lethal Lucifer no.666 shows a devil and The Meaty Italian Job no.14 an Italian waiter. Each pack is also deliberately heavily copy driven and we have created names and language for each of the variants.”
The four variants of the Simply Sausages brand have recently launched in Waitrose stores nationwide.
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