Pringles awards $45m media planning and buying business to Carat
Pringles, which was acquired by Kellogg’s earlier this year, has announced the appointment of Carat to handle its $45m media planning and buying business across EMEA.
Carat EMEA activity for Pringles, building on the agency’s partnership with Kellogg’s, will extend to UK, Italy, Germany, Netherlands, Belgium, Nordics, Spain, Italy, Russia, Israel, Middle East and France.
Nick Sperrin, president of global clients for Carat, said: “This appointment is testament to the strength of our relationship with Kellogg’s and the quality of the work we have been delivering for them on a consistent basis. We are looking forward to further building the partnership, continuing to find innovative ways to build business value through media.”
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Carat UK & Rubber Republic
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