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Global Marketing Index shows staff levels rising in Europe but budgets cut

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By The Drum Team, Editorial

October 18, 2012 | 1 min read

Warc’s Global Marketing Index has observed a slight decline for all regions measures in marketing budgets, trading conditions and staffing levels from September to October; with marketers in the Americas being the most positive.

The research also found that conditions in Asia Pacific are also generally positive; while the figure is negative in Europe.

The report explained: “There were mixed signals from the three individual components that contribute towards the headline GMI metric.

“The index for global trading conditions remains unchanged in October on 54.7. Within this, the Americas index value signalled rapidly improving conditions (60.0), with Asia Pacific and Europe also positive, on 54.3 and 52.5 respectively.

“Globally, the index for marketing budgets registered a value of 48.8 in October. This represents a marginal month on month improvement, but indicates that marketing budgets are generally decreasing.”

It adds that staffing levels has ‘continuously been in positive territory over recent months’, with the levels rising in all regions.

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