Samsung and the Institute of Play have come together for the latest part of Samsung’s on-going influencer marketing campaign for the Galaxy Note.
Following on from advertisements showcasing how the Galaxy Note can enhance creativity (starring David Beckham and artist Tristan Eaton) and productivity (featuring James Franco), the four-minute web-only film focuses on how the device can enhance learning.
Created by Cheil USA, the video illustrates how the Galaxy Note 10.1 changes the learning process at the Institute of Play. The film shows how students become producers of knowledge using the tablet which includes features such as textbooks, note-taking, research and gaming. Cheil USA also collaborated with the Institute of Play to adapt the game seen in the video for the Galaxy Note 10.1.
Lars Bastholm, chief creative officer of Cheil USA, commented: “Samsung asked us to identify an interesting partner in the learning space to showcase the Galaxy Note 10.1's versatility.
“We knew the Institute of Play was the right match - the Institute of Play is reinventing the world of education through gaming, and Samsung is reinventing what's possible in the world using technology.”
Comments
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This is a simply wonderful example of applying gamification to education. Superb! However, I'm undecided as to whether this is influencer marketing. Certainly, the mass advertising portion isn't. But what about giving the product to entire classes of students? If those classes we picked at random then 'no' - and it's no different to what companies like Microsoft have done for decades. If, however, they were selected based on that group's ability to influence a specific target audience then 'yes'. Either way, a fantastic evolution of education. Congratulations.
Chris Arnold Founder of Awedience
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