Zimbi Juice Drinks packaging and marketing appointment for Premier Brands
Zimbi juice drink has brought in Premier Brands having signed an exclusive marketing deal with The brand's parent company Xymbiot.
The deal will see the packaging company develop and execute the branding and marking plan from the juice drink range.
Jorge Olson, president of Premier Brands, said: “We have an opportunity to take the beverage market by surprise with Zimbi’s unique, multi-functional packaging by taking the ‘recycle’ concept to a higher level, ‘Use, Re-use and Recycle.'"
Olsen added; "Designing a marketing and branding strategy around the added-value of this delicious and healthier children’s beverage will hopefully make consumers, especially children, more mindful to recycle rather than simply to discard the bottle into the trash.”