The National Trust for Scotland appoints Laura Cheyne as head of marketing
The National Trust for Scotland has announced that it has appointed Laura Cheyne to the role of head of marketing.
Cheyne, who joins from the position as marketing manager at Historic Scotland, is set to take up her new role this month, The Drum has been told.
She will report to the director of marketing, and will be responsible for aiding the continuous evolution of the overall marketing strategy, managing the team and influencing the visitor experience across the entire estate.