Technology brand Brother has teamed up with Peugeot for a test drive promotion targeted at tradesmen.
The three month campaign will begin this month, supported by a bespoke microsite, trade association engagement, trade magazine and online advertising, exhibitions and dealer events. Partnership marketing agency Simbiotik is helping to work on the campaign.
Mike Kelly, head of category identification at Brother UK, said: “There’s a clear fit between Peugeot’s Light Commercial Vehicle van customers and our sector marketing for the P-touch range – so we’ve teamed-up to develop this joint promotion.
“This is the first major sampling campaign we’ve targeted at tradesmen, and we’ll be working closely with trade associations to spread the message to this specific audience.”