You’ve all seen ads for sanitary products…you know, the ones which never show the colour red and always show women having the time of their flipping lives.
Thinking ‘it doesn’t quite match up to reality’? Well, so did Richard Neill, who wrote on Bodyform’s Facebook wall: “Hi, as a man I must ask why you have lied to us for all these years. As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things, I felt a little jealous. I mean bike riding, rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings!! Dam my penis!!
“Then I...got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform, you crafty bugger”
How do you respond to that, I hear you ask?
Bodyform then posted this on Facebook: “Hi Richard. We loved your post on our Facebook page. We are always grateful for input from our users, but your comment was particularly poignant. If Facebook had a "love" button, we'd have clicked it. But it doesn't. So we've made you a video instead. Unfortunately Bodyform doesn't have a CEO. But if it did she'd be called Caroline Williams. And she'd say this…”
Fantastic PR or just a bit odd? What do you think?
The response video was devised by Carat.
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Absolutely genius self-reflexivity is what it is.
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That's a clever piece of online advertising but was pretending that it's response to a posting on Facebook wise?
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@jasonstone : And you get thumbs down for what exactly? Bodyform's head of sales and marketing - and the REAL director who should have been in the chair here? Is a MAN named Rickard Ericsson.
Voting down for pointing out that this is a straw man response to a straw man post on Facebook - which it clearly and provably is - just shows how in denial some people are.
Following a social meme to be "in the in crowd" is preferable to 5 minutes fact checking and getting the details right for most.
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@scritty The guy's name was Richard Neill. I don't see the Ericsson connection AT ALL. Do I think it could have very well been a strawman? Yes, but that has little to do with that Ericsson dude you mentioned. This is the profile of the man who posted it on the facebook wall: Note how his profile already exists since 2009. https://www.facebook.com/richard.neill.94
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Can't help thinking that the whole thing was fabricated to create a viral campaign. Including the original post by the guy.
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I can't help thinking that this was all fabricated to create a viral campaign. Including the original post on the fb page
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People need to get a sense of humor. No, it's no more real than any of their OTHER advertising, or did you guys think that most women do go rollerblading during their period. But it's still pretty darn funny.
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People need to get a sense of humor. No, it's no more real than any of their OTHER advertising, or did you guys think that most women do go rollerblading during their period. But it's still pretty darn funny.
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People need to get a sense of humor. No, it's no more real than any of their OTHER advertising, or did you guys think that most women do go rollerblading during their period. But it's still pretty darn funny.
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it was funny.
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I loved it! Made me laugh so hard I had tears rolling down my cheeks! People, get over yourselves! Don't take everything so seriously!
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