Tom Groves, former partner at Firefly, has joined BJL as digital technology director.
Groves, who founded the agency in Dubai in 2005, will join that agency’s digital team, tasked with growing and developing its digital capabilities and strategic offering, while provising technical support and guidance.
Groves commented: “What really attracted me to the role at BJL was a combination of their objectives and enthusiasm to continue to improve on their already excellent agency proposition by investing in new areas and opportunities for growth. To be a part of an owner-managed organisation with equal measures of ambition and warmth was an opportunity not to be missed.”
Nicky Unsworth, managing director at BJL, added: “We’re delighted to have Tom on board with us at BJL and we’re confident that his combination of experience, expertise and tenacity will play a valuable part in the future growth of the agency’s digital offering.”