SMS and emails found to garner the quickest responses
A survey conducted by Pure360 and YouGov of the most popular communication mediums has found that SMS and email are the most likely to elicit the fastest response.
Some 55% of Britons stated that they responded quickest to SMS/text messages from family and friends with email ranked as the second most effective platform with 22% citing it as the most likely to grab their attention.
By contrast voice messages were held up by just 12% of respondents as the most likely means to generate a reply.
The survey of over 2,000 people found that Twitter was the least effective way to grab a snappy response with just 1% of respondents citing it as quickest, whilst Facebook fared little better. Just 5% would respond urgently to a message or wall post.
Abi Jacks, Head of Marketing at Pure360 said: “With the huge enthusiasm for social media these days, we were surprised to find it quite so irrelevant and slow as a conversational tool. Interestingly, there are as many people responding quickly to tweets as there are responding quickly to postcards.”