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Royal Bank of Scotland unveils Inspiring Enterprise initiative brand with Whitespace

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By The Drum Team, Editorial

October 15, 2012 | 1 min read

The Royal Bank of Scotland has unveiled a suite of brands, marketing and web collateral for its new Inspiring Enterprise initiative for businesses.

Created by Whitespace, the branding rolled out last week for the initiative, which aims to inspire, enable and support more people to start up and succeed in business.

Iain Valentine, creative director at Whitespace, said: “Working on new brands is always exciting, especially when it’s an initiative that will make a tangible positive impact on the business community and the economy.

“The next phases of activity are already underway and promise to deliver real impact within the target market.”

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