Paddy Power launches Roller – a new business aimed at iPad and iPhone market
Paddy Power has released Roller, a new mobile casino business targeting the iPad and iPhone market. The free-to-download app is a separate brand built around the only real-money casino app designed exclusively for Apple’s premium touchscreen devices.
“There’s an estimated nine million iPad and iPhone users in the UK, and this market is set to grow. Yet until now there has been no actual real money casino app available that makes use of the potential of these devices,” commented Nick Abrahams, managing director, Roller.
“The apps customers told us they enjoy the most are the ones that make best use of the device’s unique capabilities to give a better experience. That’s what Roller is all about – delivering a better, real-money mobile casino experience.”
Developed in conjunction with Viaden Gaming, Roller features 19 casino games, including roulette, blackjack and slots. The games have been designed to take advantage of Apples interactive features, such as touchscreen ‘spin the wheel’ functionality for roulette and an interactive slot bonus round that uses the accelerometer to provide ‘tilt’ functionality.
Being specifically designed for iPad and iPhone means the app features high quality graphics as well as full integration of the player’s music library to provide a better user experience.