To celebrate the launch of its new Fiesta model Ford is targeting social media influencers across the European market by offering PeerIndex influencers a unique PeerPerk to drive social media discussion.
Social media users with influence in automotive topics are being offered the chance to win a personalised 3D printed model of the new Fiesta branded with their Twitter name. In addition to the model car, influencers will also get the chance to take part in a social media competition to win a real Ford Fiesta.
To get involved all people need to do is submit their best Ford car photos, taken at different times of the day, on Twitter, Facebook or Instagram with the hashtag #FordFiesta24. All of the photos will also be used as part of a world record attempt by Ford to create the world’s largest mosaic photo.
This will be the second PeerPerks campaign run by Ford in Europe, having previously offered PeerIndex influencers free holograms of the new B-Max model.