Following a three month trial, polythene packaging manufacturer, Duo Plastics has appointed the Leeds-based office of Lucre to handle its PR and events activity.
The PR agency has now been briefed to look after all B2B public relations for the firm, key objectives include increasing brand awareness and highlighting the brands 25th anniversary through PR and client/supplier events.
“We hadn’t worked with a PR agency before, so we asked Lucre to work on a three month trial basis both to confirm it was the right move for us, and to make sure that they’d deliver,”
commented managing director of Duo Plastics, David Brimelow. “We were really impressed with the team’s insight and professionalism, plus the quality and volume of media coverage they generated has already brought us business. This is an exciting time for Duo and we are very much looking forward to working with Lucre to make sure we maximise its potential.”
Sophie Spyropoulos, founder and director of Lucre added: ““In the current economic climate few companies are experiencing such success as Duo and it is great to be a part of that.
“Our results-driven activity will go to great lengths to help the company achieve its business and communications objectives – we are thrilled to be working with such a personable British brand.”